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Tuesday, October 13, 2026
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The artist contributes twenty-five thousand pounds cash award to grassroots concert halls

Sam Fender holding Mercury Prize in Newcastle
The musician was awarded the honor last month in his hometown

The star has donated the full amount of his twenty-five thousand pound Mercury Prize winnings to the Music Venues Trust, which operates to preserve the UK's small concert spaces.

He was presented with the award on 16 October as his latest record People Watching was named the top album of the past year.

He has chosen to give the cash to the MVT, in recognition of the vital role small stages had in his initial steps.

"I personally would not have achieved this success if it hadn't been for all the shows I performed around the North East, and elsewhere, when I was beginning," remarked the artist. "These venues are renowned, but they are in difficulty."

Since the start of 2023, over 150 of these venues have shut down – roughly 16% of the entire UK sector.

Over the past year, major artists such as Pulp, Coldplay, Katy Perry and Ed Sheeran have all supported the MVT in its attempts to keep the scene afloat, by applying a modest fee to their ticket costs, which supports smaller concert halls.

Fender also joined in, generating over £100k on his live tour to assist thirty-eight grassroots venues across the UK.

The money helped venues that were facing possible closure due to difficulties caused by flooding, fires and family tragedies, as well as permit problems, conflicts and neighbor objections.

Other venues were granted financial assistance in improving facilities and sound and lighting systems that helped musicians and audiences.

"The notion that revenue from performances in major spaces helps the smaller venues, where it all starts for artists like me, is just sensible," the star has commented.

Pulp members in concert
They are one example who donated their honor winnings to non-profits

The musician is not the first artist to contribute his award funds to good deeds.

Back when the band received the trophy in the year 1996 for their record Different Class, lead singer the singer declared that the act would contribute their cash to the non-profit War Child.

In 2002, rapper and singer she divided her prize across a few charities, including the NSPCC and a charity for Sickle Cell.

"And I contributed a grand to my local community centre, to their gymnastics program, because I trained in gymnastics when I was growing up and they lacked new equipment," she told the media.

Previously, the band donated their prize money to the community center that developed their band, in addition to other local music groups.

And 1994 winners M People donated their prize to a multiple sclerosis charity after a close contact was identified with the condition.

"Receiving the award was ample," remarked artist the singer. "The money was the extra but we didn't require the bonus, because we had the cake. So our success touched another person's life."

Recently, the Music Venues Trust announced it had rescued two small stages in that region, by placing them under community ownership.

The Joiners in that area and the other in the city were purchased under the public acquisition scheme, which is funded by Arts Council England and supporters who purchase "stakes" in the buildings.

The writer

Jordan Cannon

Maya is a blockchain analyst and crypto journalist with a passion for demystifying digital currencies and exploring emerging tech trends.

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